James R. Gregory is the founder and CEO of CoreBrand (http://www.corebrand.com), a global brand strategy and communications firm. The company helps clients develop strategies to improve their corporate brands and bottom-line performance. Gregory is credited with developing pioneering and innovative tools for measuring the power of brands and their impact on a corporation's financial performance. He has written four acclaimed books on creating value with brands: Marketing Corporate Image, Leveraging the Corporate Brand, Branding Across Borders, and, his most recent work, The Best of Branding. For more information, Gregory can be reached directly at (212) 329-3055 or JGregory@corebrand.com.