Bert Nordberg was appointed the new president of Sony Ericsson, the mobile phone maker, the New York Times reports. Nordberg is a 14 year veteran of the company, and from April 2004 through December 2007 was Ericsson’s executive vice president in charge of global sales and marketing. Since January 2008, Nordberg also chaired Ericsson’s new Internet protocol and broadband division in San Jose, California. Nordberg assisted putting the division together from Ericsson’s purchase of two California technology companies, Redback Networks, a maker of Internet routers, and Entrisphere, a maker of fiber-optic networks. Sony Ericsson is a joint venture, with 50-50 ownership between Sony and Ericsson, which has lost $1 billion since July 2008 as its global market share slipped to nearly 5 percent. Nordberg plans to follow Apple, Google, and Nokia with better software and applications for its mobile devices. “I’ve seen our competitors attack this market from the IT and from the applications side,” Nordberg said. “We need to do more of that.” Nordberg will succeed Hideki “Dick” Komiyama as Sir Howard Stringer, the chairman and chief executive of Sony, takes over the chairmanship of the Sony Ericsson board from Carl-Hendric Svanberg, who is stepping down to become chairman of British energy company BP.
Bert Nordberg Appointed President of Sony Ericsson
President Bert Nordberg brings requisite experience to Sony Ericsson’s need for market share.
August 17, 2009