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Forbes contributor Heather R. Huhman writes that with women responsible for over 75 percent of all buying decisions, the time has come for more companies to add females to their boards of directors. She offers several lessons that can be learned from adding female board members. For one, women looking for directorships need to realize that referrals and recommendations are still the No. 1 way to land a seat on the board of directors for a major company.” In addition, women should seek opportunities to lead even if they do not hold the chief titles. Another important lesson to note is that “a diverse board of directors leads to a smarter company,” Huhman writes. “Savvy women on board help to find business solutions encompassing new perspectives from the female population.”
Lessons from female board members
With women responsible for over 75 percent of all buying decisions, companies must add more women to their boards, says Heather R. Huhman.
July 6, 2012