In their attempt to compete with Internet-search giant, Google, Yahoo and Microsoft’s new-found alliance leaves regulators unsure. The two firms must convince regulators that their plan will not hurt online advertisers and consumers, reports the Associated Press.The U.S. Justice Department will be reviewing whether the online ad market will be healthier if Google’s dominance is challenged by the newly-formed alliance. Microsoft and Yahoo have filed paperwork with federal regulators to comply with the Hart-Scott-Rodino Act, an antitrust law governing mergers and alliances between competitors. The Justice Department has until early September to approve or request additional information.
Microsoft-Yahoo Alliance Faces Regulators
Microsoft and Yahoo’s new partnership against Google faces regulator scrutiny.
August 24, 2009