Monday March 22, 2010

Sleepless at Select Comfort?

Clinton Group, an activist shareholder group, is urging Select Comfort to oust CEO Bill McLaughlin and take the company in a new direction. Faltering sales and reduced media marketing have shareholders asking the company to change strategy.

Clinton Group is urging Select Comfort to oust CEO Bill McLaughlin and take the company in a new direction. The New York-based hedge fund holds a 7 percent stake in Select Comfort, according to the Securities Exchange Commission filing.

The investment group wants the Plymouth, Minn.-based company to revise its strategy to focus on direct marketing and ending new store openings until sales improve.

The call for change comes after Select Comfort suffered a considerable first-quarter loss. McLaughlin initially blamed weak sales due to a faltering economy and a decrease in consumer spending. The company had also reduced media spending in anticipation of the launch of a new marketing campaign, according to the report.

Clinton Group was displeased when the company denied its request for two board seats.

McLaughlin joined Select Comfort as president, CEO and a member of its board in 2000. In May 2004, McLaughlin was also named chairman of the board. He previously served as an executive at PepsiCo Foods international.

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