MinnPost.com cites a recently published paper in the PLoS Medicine journal, which found that “the major soda companies have launched corporate social responsibility campaigns around the world to improve their public image and forestall government regulation and taxes on their sugary drinks.” Among the campaigns are the “Pepsi Refresh Project” by PepsiCo and Coca-Colas “Live Positively.” Both, the paper’s authors assert, are very similar to those instigated by Big Tobacco during the 1990s when it was also being targeted with tighter regulations. “Only this time,” they write, “these public-relations-campaigns-posing-as-philanthropic-initiatives have been met with much less scrutiny or resistance from the public and from health officials.”
Soda industry borrows from big tobacco playbook with ‘feel-good’ campaigns
Soda companies have launched CSR campaigns to improve their public image worldwide in the face of increasing regulations, reports the PLoS Medicine journal.
June 26, 2012