Wednesday May 22, 2013
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    Home > Articles by: Rafi Mohammed
    Rafi Mohammed, PhD, is a pricing strategy consultant, founder of Culture of Profit and author of The 1% Windfall: How Successful Companies Use Price to Profit and Grow (HarperBusiness, March 2010).

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    For these Toyota loyal owners, much like it is in the stock market: you only incur a financial loss if you sell.

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