Saturday April 19, 2014

Employees trust CEOs who use social media

Eighty-one percent of respondents to a recent BRANDfog survey believe CEOs who utilize social media are better equipped to lead companies in the contemporary business environment.

MediaPost Publications cites a recent BRANDfog survey that polled hundreds of employees from companies ranging in size from start-ups to Fortune 500 corporations, asking them about top executives’ use of social media to communicate with them and the larger world. The study found that “81 percent of respondents said they believe that CEOs who engage in social media are better equipped than their peers to lead companies in the contemporary business environment,” including shaping a corporate reputation. Furthermore, 82 percent said they were either “more likely” or “much more likely” to trust a company whose top execs use social media. MediaPost concluded that “most survey respondents agreed that CEOs can use social media to improve engagement with a number of important stakeholders,” including employees and investors.

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