Articles by Robert Dilenschneider

25 Years After Tylenol: What Have We Learned?

December 1,2007 by Robert Dilenschneider
Twenty-five years later, Johnson & Johnson’s reaction to the Tylenol product-tampering incident in 1982 is still the gold standard in crisis management. All boards should learn from the lessons of the Tylenol case and should be aware of new lessons that have emerged as events have changed the nature of the public marketplace. Full Story